Skip to content 
flowdit — and Transformed Their Point-of-Sale Operations
In early 2020, while most businesses were bracing for uncertainty, something unexpected happened in the DIY industry. With more time at home and fewer distractions, consumers across Europe turned to home improvement. Hardware stores, long considered weekend errand stops, suddenly became central to people’s lives — and brands scrambled to meet the moment.
For modulconcept, a full-service agency specialized in marketing and operations at the point of sale, this shift was more than a temporary trend. It marked a new era of urgency, visibility, and coordination — one that exposed the limitations of their internal processes.
They didn’t wait to react. While many paused during the first COVID-19 lockdown, modulconcept made a strategic decision: to invest in digital infrastructure that could support both their own team and their retail clients at scale.
What emerged from that decision was a collaboration with flowdit — and a transformation in how they managed their operations across hundreds of DIY stores.
A Two-Decade Mission to Own the Point of Sale
For nearly 20 years, modulconcept has been a behind-the-scenes force in the DIY industry. Their role? Ensuring that retailers and brands shine exactly where it matters most: on the shop floor. From setting up entire store sections to coordinating seasonal promotions, managing returns, and supervising fixture installations, modulconcept is the operational link between marketing strategy and in-store execution.
But behind the success was a reality many service-based companies face: complex work documented through fragmented tools. Field staff took notes in Word. Photos were captured on smartphones and emailed separately. Reports were assembled manually, often days after the work had been completed. Clients didn’t always see what had been done — and teams didn’t always have time to follow up.
When COVID temporarily halted on-site work, the agency found itself with a rare commodity: time. And they knew exactly how to use it.
From Pause to Progress: Rethinking Documentation in the Field
The leadership at modulconcept recognized that operational excellence in their line of work hinged on two things: transparency and responsiveness. They needed a platform that wouldn’t just digitize paperwork, but one that would reflect the way their teams actually worked — fast, hands-on, and often directly in-store.
The solution had to be mobile, flexible, and powerful enough to support custom checklists, photographic documentation, location-specific notes, and real-time collaboration with clients. They didn’t want to cobble together five different apps. They wanted one streamlined system.
After exploring various tools, they landed on flowdit. What stood out wasn’t just the app’s usability, but the openness to tailor it to their needs.
“We weren’t looking for something off the shelf,” said Frau Kielmann, Managing Director at modulconcept. “We needed a tool that could grow with us, that could speak our language — and our clients’.”
Rolling Out a Collaborative Digital Experience
The implementation was swift. Together with the flowdit team, modulconcept mapped out their daily workflows — from store audits to promotional rollouts. Checklists were built to reflect on-site tasks, team members were onboarded with minimal training, and real projects were soon being documented entirely within the app.
The new process was smooth: team members opened the app on location, completed structured forms, captured site photos on the spot, added comments about unique store setups, and marked tasks as complete. Everything was timestamped, centralized, and visible — both internally and externally.
No more digging through emails for proof of execution. No more missing photos. No more end-of-week report marathons.
And for the clients? They suddenly had something they’d never had before: a clear, real-time view of what was happening across their retail footprint.
Measurable Gains, Real Impact
Within weeks, modulconcept began seeing measurable results. The time spent on administrative follow-ups dropped significantly. Employees reported less stress and more clarity. And the overall reporting process — once a patchwork of formats — became a professional, standardized communication tool.
The company estimates a 25 to 30 percent reduction in time and effort across their documentation and communication processes. But the benefits went beyond numbers.
Clients were more confident. Field staff felt more in control. And leadership had data to steer decisions — not just gut feeling.
One project manager summed it up best: “flowdit didn’t just make us faster. It made us better.”
A Smarter Way to Serve the DIY Sector
Today, modulconcept continues to use flowdit across its service portfolio — from new store installations to promotional monitoring. The app has become a cornerstone of how they operate, enabling a higher standard of execution, a faster response to client needs, and a smoother internal workflow.
Most importantly, it allowed the agency to turn a moment of global uncertainty into a springboard for innovation.
For any company managing service operations in the field — especially in complex, multi-site environments like retail — the story of modulconcept proves that the right digital tool doesn’t just support your process. It elevates your business.
Still managing store visits and field documentation with emails and spreadsheets?
